BRIEFING
COMPANY
Company Name
Silver Stream
Slogan
-
Specializes in
Silverstream PTY is
opening an aquarium related division for trading and farming purposes of
live aquaria locally. My aquatic division includes the following: - Ornamental
fish (freshwater ONLY) breeding and selling to pet shops and the public -
Importing / selling aquarium hardware and accessories - Farming of shrimp (Neocaridina and Caridina species) - Farming of Angels (Pterophyllum) -
Importing/ re-sales of exotic Discus fish (Symphysodon species) -
Silverstream's aquatic division will be an online store and physical store
later.
Design Package
Micro Identity
Due Date
Friday 30 April
AUDIENCE
Size
Local
Gender
Male and Female
Age
18 - 70 Years
Social Class
Middle to Upper Class
Operating
Online Only
DESIGN
Desired Impressions
Experienced Corporate
- slight curvy / italic text welcome but no frilly or cartoony texts. Colourful
or Vibrant Professional Aquatic
It will be on
Website, Online
store, Business cards, Vehicle branding later, Youtube and Facebook
Colour Preference
Prussian/Cobalt blue
Turquoise/Teal/Jade blue- Grey or Metallic Silver
Top 3 Competitors
WCB imports (angels
and discus)
Art of Aqua (Shrimp) Campcon (all livestock)
Additional Info
Aquatic and corporate
elements are welcome in the designs. Both simple and detailed designs are
welcome. It can be a busy design or a minimalistic design, doesn't matter. So
please keep in mind that Silverstream's designs can have an aquatic element but also requires to maintain its original corporate value due to my father's corporate section of the company.
KEYWORDS
Corporate
Experienced
OPTION 2
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Each of these variations are included this option
EMAIL SIGNATURE
LETTERHEAD
BUSINESS CARDS
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