Golden Rules for Layout Design
As a designer, you always want your work to stand out and grab the viewers attention. From logo to layout design, we have you covered. Here are our Pro tips for optimizing your layout design.
Negative / White Space
Negative or white space refers to areas in your design that are not taking up by design assets or graphics. It can be used to separate a section of your design, define a specific area and also allow your design room to breath.
Proximity suggests that design elements that are linked in some way or form should be grouped. in most cases, aspects of your design that do not have a relationship, should not be linked together. When used correctly, proximity will help structure your design as well as indicate to the viewer certain cues and information.
Proximity and negative space do have a connection, and both should be taken into account when you are designing something in terms of layout.
Contrast refers to two design elements that are different in appearance. To create a contrast you can experiment with colour, typeface, shapes and sizes. Contrast is very useful for creating a focal point, as well as giving objects greater visual weight and balancing the image.
In graphic design, you should always be mindful of alignment. If it is from the text, image or design elements, you should always look to align your work professionally, and not make the mistake of neglecting alignment.
A focal point is used on a design to pinpoint the start of a viewers journey and is a hotspot to grab attention and lure them into the design itself. It’s almost like a kind of bait. It can be a shape, image or typography.