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Pro tips for controlling a viewers eye


Leading Lines

Directing attention to a subject and head to the picture, leading lines can also visually pull the viewer into the distance. Essentially creating visual flow because a line will naturally lead the eye along the line and through the image.

There are 4 different line categories:

Horizontal Lines

Make a viewer feel comfortable, calm and relaxed

Vertical Lines

Shows dignity, formality and strength

Diagonal Lines

Give the viewer a sense of action and excitement

Curved Lines

Express movement in a graceful and flowing manner

Z-Pattern Layout

Follows the shape of a Z. Readers will start in the top-left, move horizontally to the top-right and then diagonally to the bottom-left before finishing with another horizontal movement to the bottom-right. The Z-pattern is sometimes called a reverse S-pattern which might indicate more like a curved path as opposed to the hard angled path of the Z-pattern.



Balance is such an important part of graphic design and is required in most designs created. However, it is sometimes useful to use balance itself to lead a viewers eye around your design.There are 4 key types of balance:

  • Symmetrical
  • Asymmetrical
  • Radial
  • Mosaic

Call to Action

Use call to action buttons or graphics. These graphics often stands out of a design in terms of colour, shape and location, and they require the viewer to take note of their context.

Focal Point

Focal Point

Allows you as a designer to establish the exact point of your viewer's attention.




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