BRIEFING

COMPANY


Company Name

Kambi

Slogan

-

Specializes in

We are starting with sports and outdoor vacuum insulated stainless steel water bottles, tumblers and stemless wine glasses. Later on we want to expand to premium roto molded cooler boxes as well as outdoor cooking ware.

Design Package

Micro Identity

Due Date

Friday the 15th May

AUDIENCE


Size

International

Gender

Male & Female

Age

15 - 45

Social Class

Middle to Upper Class

Operating

Online Only

DESIGN


Desired Impressions

Premium brand quality and somewhat exclusive

If you have a look at YETI COOLERS in the USA, they build kind of a Brand 'Cult" around their products

It will be on

Products, website and other forms of communication and advertising

Colour Preference

White and a dark colour like charcoal,navy,black

Top 3 Competitors

-YETI

-Hydro Flask

-Stanley

Additional Info

-

KEYWORDS


Premium

Quality

Sporty

Mood Board

OPTION 1

click on the images to enlarge

Colour

Monochrome

Monochrome Inverted


OPTION 2

click on the images to enlarge

Colour

Monochrome

Monochrome Inverted


OPTION 3

click on the images to enlarge

Colour

Monochrome

Monochrome Inverted


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