RESEARCH

After receiving your briefing, the logo designer will start by doing thorough research of your target audience, your competitors and design trends in your industry that work. Our findings will be summarized and sent to you by the logo designer. If the research shows that your briefing might have a negative impact on your logo design, the logo designer will inform you and offer some suggestions. You can then make an informed decision to either alter your briefing or give the logo designer the green light to proceed with the initial briefing. This phase is only applicable for the Mega and Giga Logo design package.