Golden Rules for Layout Design

As a designer, you always want your work to stand out and grab the viewers attention. From logo to layout design, we have you covered. Here are our Pro tips for optimizing your layout design.

Negative / White Space

Negative or white space refers to areas in your design that are not taking up by design assets or graphics. It can be used to separate a section of your design, define a specific area and also allow your design room to breath.

Proximity

Proximity suggests that design elements that are linked in some way or form should be grouped. in most cases, aspects of your design that do not have a relationship, should not be linked together. When used correctly, proximity will help structure your design as well as indicate to the viewer certain cues and information.

Proximity and negative space do have a connection, and both should be taken into account when you are designing something in terms of layout.

Repetition

Repetition is a key aspect of layout and graphic design. It helps you to accomplish a continuous theme, look and feel. Repetition can be seen in things such as colour palettes used through design, or even the use of similar shapes and graphics. Repetition is not just about using the same graphics throughout, it can go as far as using the same typeface, the same colour scheme and the same style. This will unify your design and make things flow and appear more professional.

Contrast

Contrast refers to two design elements that are different in appearance. To create a contrast you can experiment with colour, typeface, shapes and sizes. Contrast is very useful for creating a focal point, as well as giving objects greater visual weight and balancing the image.

Alignment

In graphic design, you should always be mindful of alignment. If it is from the text, image or design elements, you should always look to align your work professionally, and not make the mistake of neglecting alignment.

Focal Point

A focal point is used on a design to pinpoint the start of a viewers journey and is a hotspot to grab attention and lure them into the design itself. It's almost like a kind of bait. It can be a shape, image or typography.

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