COMPANY


Company Name

Dr Sandi Medical Aesthetics

Slogan

Restore Health Beauty

Specializes in

Aesthetic Medicine ( Anti-Aging , Beauty , Health )

Design Package

Micro Identity

Due Date

Wednesday the 10th June

AUDIENCE


Size

National

Gender

Male and Female

Age

18 to 50 years

Social Class

Middle to Upper Class

Operating

Online Only

DESIGN


Desired Impressions

Bold, Elegant, Expensive, Class & a bit Youthful ( colour ) yet conservative.

Definitely shouldn’t look Cheap

It will be on

Skin care products ( male & female ) , website , all our social media platforms

Colour Preference

Black background, Wording in Brass/Gold , white/Silver , Metallic yellow ( to give it some life / youthful vigor )

Top 3 Competitors

-Dr P Aesthetics

-Dr Reza Mia

-Skin renewal

Additional Info

We are social media driven , Appeal to the middle class & upper class would be ideal. Product line is ready just waiting for the Logo. Launch is 16 June. If we could have it ready by Wednesday so that it can go to print ( stickers ) for the products.

Will send you my preferred colours

KEYWORDS


Elegant

Bold

OPTION 1

Click on the images to enlarge

Each of these variations are included this option

Designer's Thoughts

This option combines the "S" for Sandi with the familiarity of the current logo. The colour palate consists of saturated golden tones and shades of black. This colour palate is great for communicating Elite, Upper class, and very Valuable. 2 Fonts have been used, a Serif font to compliment the classy

atmosphere created by the colour palate and a geometric Sans font to compliment the sharper corners of the logo. Together they create a great contrast to make the logo more interesting and intentional. The curvy lines in the logo and between the text adds a more feminine touch.


OPTION 2

Click on the images to enlarge

Each of these variations are included this option

Designer's Thoughts

This option frames a female face with a shape that is familiar to and commonly used the medical industry. Since the face is symbol of beauty, the frame serves to show the focus on the concept of beauty. Unlike option 1, this colour palate consists of de-saturated golden tones as presented in the sample images sent by the client and shades of black. This colour palate is great for communicating Elite, Upper class, and very Valuable.

2 Fonts have been used, a Serif font to compliment the classy atmosphere created by the colour palate and a geometric Sans font to compliment the geometric curves of the logo. Together they create a great contrast to make the logo more interesting and intentional. The golden lines on the left and right of the slogan adds to the idea of framing what is important to the client.


OPTION 3

Click on the images to enlarge

Each of these variations are included this option

Designer's Thoughts

This option frames a female face inside a medical cross shape that is probably the most recognized symbol for the medical industry. The mirrored version of the current logo serves to add a familiarity and comfortability to an already existing brand and how it has grown. Unlike option 1 and 2, this colour palate takes advantage of popular and well recognized medical and also adds a certain friendliness and life to the logo . It is great for communicating improvement, cleanliness and precision.

2 Fonts have been used, a Serif font to compliment the professional and experience tones set by the colour palate and a geometric Sans font to compliment idea precision. Together they create a great contrast to make the logo more interesting and intentional. The straight line between text and the slogan serves to group the logo and separate the slogan but the way it's aligned with the icon, shows that they are still one unit.


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