BRIEFING
COMPANY
Company Name
TANDM
Slogan
Passion for Precision
Specializes in
Testing Measuring Equipment
Design Package
Mega Identity
Due Date
Friday 12th July 2019
AUDIENCE
Size
National
Gender
Male (85%) & Female (15%)
Age
21-50
Social Class
Middle to Upper Class
Operating
In an Office
DESIGN
Desired Impressions
High Tech, Precision, Clean, Apple like feel, Simple, Modern, Professional
It will be on
Business Cards, Letterhead, Email Signatures and Website
Colour Preference
HBK Colour Palate
Top 3 Competitors
Xtemp
Additional Info
-Just a word logo
- Option 2 Wordmark
-Abstract Logo
-Dynamic
-Tandm means 2
KEYWORDS
High Tech
Precision
Clean
Simple
Modern
Dynamic
Professional
COLOUR PALATE
DRAFT 4
MONOCHROME
MONOCHROME INVERTED
