BRIEFING
COMPANY
Company Name
Kambi
Slogan
-
Specializes in
We are starting with sports and outdoor vacuum insulated stainless steel water bottles, tumblers and stemless wine glasses. Later on we want to expand to premium roto molded cooler boxes as well as outdoor cooking ware.
Design Package
Micro Identity
Due Date
Friday the 15th May
AUDIENCE
Size
International
Gender
Male & Female
Age
15 - 45
Social Class
Middle to Upper Class
Operating
Online Only
DESIGN
Desired Impressions
Premium brand quality and somewhat exclusive
If you have a look at YETI COOLERS in the USA, they build kind of a Brand 'Cult" around their products
It will be on
Products, website and other forms of communication and advertising
Colour Preference
White and a dark colour like charcoal,navy,black
Top 3 Competitors
-YETI
-Hydro Flask
-Stanley
Additional Info
-
KEYWORDS
Premium
Quality
Sporty
Mood Board
OPTION 1
click on the images to enlarge
Colour
Monochrome
Monochrome Inverted
OPTION 2
click on the images to enlarge
Colour
Monochrome
Monochrome Inverted
OPTION 3
click on the images to enlarge
Colour
Monochrome
Monochrome Inverted
